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WSRO 2024, How a Great City Moves!

WSRO | About US

The Washington State Ridesharing Organization (WSRO) supports and inspires transportation demand management practitioners to increase the use of sustainable transportation options through hosting an annual conference, providing educational resources, and convening forums to share best practices.

Continue reading below, or download our sponsorship deck.



  • Is a non-profit run by volunteers from throughout Washington
  • Bridges sustainability, health, and economic development
  • Hosts a two-day annual conference
  • Is the primary sponsor of the annual Wheel Options campaign
  • Bestows recognition awards on individuals and organizations
  • Has served the community for 34 years
  • Has over 130 members

WSRO Members

WSRO is run entirely by volunteers from our member organizations, including:

  • Astronics AES
  • Ben Franklin Transit
  • Bill and Melinda Gates Foundation
  • Boeing
  • City of Auburn
  • City of Bellevue
  • City of Redmond
  • City of Renton
  • City of Seattle
  • City of Tukwila
  • City of Vancouver
  • Community Transit
  • Commute Seattle
  • Commute with Enterprise
  • Department of Licensing
  • Downtown On the Go
  • Engie Insight
  • Everett Transit
  • Fairchild AFB
  • Gonzaga University
  • Hytch Rewards
  • Intercity Transit
  • Island Transit
  • King County
  • Community
  • King County Metro
  • Kitsap County Admin Services
  • Kitsap Transit
  • Lane Transit District
  • Link Transit
  • Microsoft
  • Move Redmond
  • Pierce County
    Pierce Transit
  • Spokane County -
    Commute Smart NW
  • Spokane Transit
  • Starbucks Coffee Company
  • Symetra Life Insurance
  • Thurston Regional -
     Planning Council
  • TransManage / Bellevue
    Downtown Association
  • TripSpark
  • University of Washington
  • WA ST Department of -
     Enterprise Services
  • Washington State Department of Transportation
  • Washington State University
  • ZEV co-op

Transportation Demand Management

The individuals working in this field are dedicated to helping all people have more choices for how they get around, ensuring that biking, walking, transit, ridesharing, and other travel options are truly available and accessible for people.

Did you know?
Large employers in Washington are required by law to participate in programming to reduce single occupancy vehicle trips to their worksites!



  • Over 100 attendees
  • Over 50 major employers
  • 15+ Sessions
  • 4 Inspiring keynotes
  • Social activities and receptions

Stands Apart from National Conferences
WSRO highlights local stories and brings together PNW practitioners to think creatively about shared challenges.

Co-hosted with Oregon’s ToGo
The Transportation Options Group of Oregon (ToGo) engages professionals across the border.

Well Reviewed by Attendees
WSRO consistently receives a 9 + out of 10 rating fromattendees.

Four Keynotes

Inspiring keynotes present during breakfast and lunch on both days of the conference.




  • Kacey Brankamp, Program Director, Downtown C-pass
  • Alex Hudson, Executive Director, Transportation Choices Coalition
  • Erin Jones, Consultant, Erin Jones LLC
  • Roger Millar, Secretary of Transportation, WSDOT
  • Ali Modarres, Dean, School of Urban Studies at the University of Washington
  • Christina O’Claire, Mobility Division Director, King County Metro
  • Karl Otterstrom, Chief Planning and Development Officer, Spokane Transit

Two Tracks
WSRO offers two
conference tracks: one for implementers and one
for Employee  Transportation Coordinators.




  • Greg Dronkert, President and Chair, Zero Emission Vehicle Cooperative
  • Kelly Koster, Director of Marketing and Corporate Affairs, Luum
  • Michael Lindblom, Staff Reporter, the Seattle Times
  • Jessica Roberts, Principal, Alta Planning + Design
  • Heidi Speight, Transportation Program Manager, Salesforce
  • Stan Suchan, Manager, Public Transportation Division, Washington State Department of Transportation

Who Attended WSRO in 2023 ?

Did You Know?
In 2023, 2 out of 3
conference attendees
were women!

37 Employee Transportation Coordinators (ETCs) from large employers
23 Staff from regional municipalities, MPOs, and COGs
21 Representatives from transit agencies
12 Staff from transportation management associations and nonprofits
  7 Private mobility partners

What do Attendees Say?

The conference offers a rare opportunity to think beyond the minutiae of day-to-day work and envision a transportation future that better serves the employees and residents of Washington.

Hannah Boettcher, TDM
Program Manager,

Washington State is lucky to have the WSRO conference. It's a space for the people leading the work of making our communities more accessible and inclusive to connect across sectors, share strategies, and workshop new approaches. I'll see you there.

Kirk Hovenkotter, Executive Director, Commute Seattle

I look forward to the
conference each year! It’s the premier event for ETCs and TDM professionals in Washington to network and
learn in a small group setting. I always leave with vision and inspiration.

Jim Simon, Employee Transportation Coordinator, Gonzaga University

The conference provides an
intimate experience for TDM
professionals to come
together to learn and to
build relationships. Having a
peer network across the
region helps build more
creative, equitable solutions
for our riders.

Christina O’Claire, Mobility Division Director, King County Metro

WSWSRO Sponsorships

Past Sponsors



Limited Availability
Limited Availability

Conference Registrations

Logo & Link on Website

Recognition in Opening & Closing Remarks

Vendor Table & Keynote Intro

Exclusive Sponsorship:
Monday Reception

Exclusive Sponsorship:
Sunday Social

Recognition in Email and Printed Collateral

4 3 2 1

Got a creative idea? Let’s talk about it! To learn more about pricing, availability and how you can get the most out of your sponsorship, contact Events Director Kendle Bjelland at KendleB@commuteseattle.com

Get in Touch

If you’re ready to get started, complete our online sponsorship application form and someone will reach out to you shortly.

Applications are accepted until September 4th.

Invoices are issued by WSRO@wsro.net, with payment due upon receipt. Payment in full is required by September 29th.


To learn more, check availability, or suggest a creative idea, contact Events Director Kendle Bjelland at Kendleb@commuteseattle.com

Updated 2020
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